We focus on the innovations that make our jeans and all other products as durable as ever—materials crafted with thoughtful quality from sourcing to finishing, that help create a bond between you and the products you buy. With our innovations in Cottonized Hemp, Levi’s® WellThread, Water<Less® technology and other production techniques, we’re using less resources and making less waste. Our philosophy on durability extends beyond just everyday use.
Levi’s® products are made to be worn and designed to get better with age.