Gap offers iconic American style to customers of all ages. Since 1969, customers have looked to Gap for updated, casual clothing and accessories that help them express their own personal sense of style. Today, Gap continues to be the best destination for wardrobe essentials such as T-shirts, hoodies, great-fitting pants and denim. What began as one brand has grown to include Gap, GapKids, babyGap and GapMaternity. Gap has become a cultural icon by offering clothing and accessories rooted in cool, confident and casual style to customers around the world.